Act-On Datasheets provide you with in-depth information on our products and solutions. If you have any questions,
or would like to learn more,
contact us.
Overview
With Act-On there's never been an easier way to generate demand, qualify leads, cultivate prospects
and close the deal. Grow revenue and reduce costs throughout your organization - all with a single,
easy and affordable solution that grows as you do.
Automated Programs
The most effective marketing automation deployments include
Act-On's automated programs are a great way to replicate your most successful
marketing campaigns and have them running 24x7 on auto-pilot. Use Act-On to create efficient
multi-step marketing programs that embody your marketing best practices.
Email Marketing
Whether you are just getting started with email marketing or you are looking to upgrade
your lead generation programs with advanced techniques like lead nurturing and lead scoring,
the Act-On Marketing Service offers a straightforward way to get it done.
Events & Webinars
Studies have shown that people will retain only 10% of what they read but up to 50% of what
they see and hear. Events & webinars give marketers a valuable tool for
establishing thought leadership, demonstrating product benefits, teaching best practices,
and qualifying a prospect's readiness to buy.
Forms & Landing Pages
Whether you are just getting started with forms and landing pages, or you are looking to upgrade your
lead generation programs with advanced techniques like lead nurturing and lead scoring, the Act-On
Marketing Service offers a straightforward way to get it done.
List Management
Act-On makes it easier than ever for you to assemble, consolidate, and manage all of your customer
and prospect lists for your marketing campaigns. The key to effective email campaigns begins with
clean data and careful list selection.
Social Media
Act-On's Social Media Prospector represents an innovative approach to using Twitter, Facebook, and LinkedIn to engage in social media conversations
that are pertinent to your company and industry. Our Twitter prospector uses advanced search technology to help you find an audience that is likely
to respond to your specific message. In the process, it leapfrogs the traditional Twitter marketing blueprint, which focuses on building a large
list of Twitter followers.
Visitor Tracking
Act-On's Website Visitor Tracking provides real time customer intelligence so that your sales and
marketing teams can see exactly who is visiting your site and where they came from. With just a
tiny snippet of code, your website will transform into an active engine for generating leads.
Security & Architecture
We know that security is important, and we go beyond industry standards to preserve and protect your privacy,
intellectual property, and your investment in marketing.
Email Delivery Best Practices
Before your carefully crafted email can move a prospect to action, that email must reach the inbox.
Here's a collection of actions marketers can take to help ensure deliverability, including how to
build and manage a great list and a bullet-proof email. For more detailed information, please see
Act-On's
Email Marketing Deliverability eBook